Case Study: Nestlé Canada achieves stronger marketing claims and workflows with Yogi

Nestle Canada uncovers new product uses and improves workflows with Yogi

Nestlé Canada, a major food and beverage company, sought to discover new Voice of Customer insights for its Coffee Mate brand to identify marketing opportunities and improve internal workflows. The challenge was to efficiently analyze vast amounts of consumer feedback to inform strategic action across its diverse portfolio. To address this, Nestlé Canada partnered with the vendor Yogi and its customer insights platform.

Using Yogi, the team analyzed online reviews and ratings to uncover that consumers were using Coffee Mate creamer for baking and in beverages beyond coffee. This insight allowed Nestlé to update its marketing claims and product descriptions to position the product as more versatile, opening it up to a new audience. Furthermore, Yogi enabled competitive analysis that helped the team contextualize negative feedback related to shipping damage, leading to more informed discussions with eCommerce partners. The vendor Yogi helped Nestlé Canada streamline cross-team alignment and turn consumer data into actionable business strategies.

Nestle Canada