Case Study: Microsoft transforms global customer insights with Yogi

Microsoft transforms customer insights with Yogi using 1.5M+ reviews

Microsoft, a global technology leader, faced the challenge of manually analyzing over 1.5 million multilingual customer reviews, a fragmented and time-consuming process that prevented them from gaining a unified view of global consumer sentiment. They turned to the vendor Yogi and its AI-powered ratings and reviews analysis platform to automate this insight gathering.

By implementing Yogi, Microsoft automated sentiment analysis and aggregated feedback into a single, searchable platform. This solution provided real-time, actionable insights to product and marketing teams across different regions. The results included radically accelerated analysis, faster data-driven decision-making, and a democratization of consumer insights across the entire organization.

Microsoft