Case Study: Johnson & Johnson boosts Tylenol Dissolve Packs ratings and conversion with Yogi

Johnson & Johnson lifts Tylenol Dissolve Packs ratings by 1 star with Yogi

Johnson & Johnson sought to better understand consumer issues with their Tylenol Dissolve Packs product. They needed to analyze large quantities of customer feedback to uncover actionable insights that could improve the customer experience and drive sales. To meet this challenge, they turned to the shopper sentiment platform from Yogi.

Using Yogi, the Tylenol team identified that consumers loved the product's fast-acting nature, a claim not used in marketing, and that negative reviews stemmed from a misunderstanding of how to use the packs. Yogi enabled them to act on these insights by adding "fast-acting" to their marketing and updating product descriptions to emphasize "no water needed." These changes led to a one-star increase in new reviews and an estimated 9% boost in their online conversion rate.

Johnson & Johnson