Yodle
42 Case Studies
Case Study: Ron's Auto Repair Center achieves 7:1 ROI and 60 monthly calls with Yodle
A Yodle Case Study
Ron's Auto Repair Center - Customer Case Study
Ron's Auto Repair Center in Ames, IA, is a full‑service shop run by husband-and-wife team Richard and Lisa Martens. Although experienced in repairs and running the business, they struggled to reach mobile customers—particularly nearby Iowa State students—and found direct mail and phone-book ads weren’t capturing people who search for local services on their phones.
Yodle by Web.com built their online and mobile presence, provided call-tracking and a reporting dashboard, and began driving targeted search traffic. Within months Ron’s was getting about 60 calls a month, seeing a 7:1 return on their investment, larger-than-average jobs, and new search referrals (including Bing), giving Lisa confidence to keep Yodle as a core marketing channel.
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Ron's Auto Repair Center
Lisa Martens
Ron's Auto Repair Center