Case Study: Moran Industries achieves scalable local SEM and franchise growth with Yodle

Moran Industries - Customer Case Study

Moran Industries, a large and fast-growing franchisor of automotive repair centers (including Mr. Transmission and Milex Complete Auto Care) needed a scalable, effective Search Engine Marketing program and strong customer support for over 65 locations. After evaluating local online advertising firms, they selected Yodle to build and manage that SEM strategy.

Yodle assigned interactive marketing specialists to each location and the corporate office, creating a multi-tiered support system that kept communication continuous and campaigns aligned with both local and corporate goals. The program delivered measurable benefits: increased franchisee marketing effectiveness, valuable training through call recording, better local market insight via geo-targeting, and growing SEM capabilities—leading Moran Industries to expand Yodle’s scope to its Smartview Window Solutions and Alta Mere brands.

Moran Industries

Marsha Ruske

Marketing Director