Case Study: Icynene (dealer Miller's Insulation & Fireproofing) achieves a surge in qualified spray-foam leads with Yodle

Icynene - Customer Case Study

Miller's Insulation & Fireproofing, an Icynene-licensed contractor in Albuquerque, NM, installs energy-saving insulation (fiberglass, cellulose and spray foam). The company needed an online marketing solution to increase qualified prospects—particularly for spray foam insulation—to grow the business, and engaged Yodle after learning of their Icynene relationship.

Yodle built targeted online ad campaigns (including a dedicated spray foam campaign) and provided a dashboard to track site traffic, calls and emails. Over seven months Miller’s received hundreds of qualified contacts, with the spray foam campaign generating nearly half of all leads; call volume rose steadily (from 13 qualified calls in April to 20 in May), and the company later added Yodle’s organic marketing and a custom website.

Icynene

Jeannine Miller

Marketing Director