Case Study: Hanson Air Conditioning Heating and Refrigeration Inc. achieves 10% sales growth and reaches new markets with Yodle

Hanson Air Conditioning Heating and Refrigeration Inc. - Customer Case Study

Hanson Air Conditioning Heating and Refrigeration Inc., an Opelika, AL HVAC company run by Steve Hanson with Jet Hardegree as office manager, needed to modernize its marketing after years of limited advertising and poor vendor experiences. Jet had spent on ineffective phonebook listings and found prospective vendors expensive, unresponsive, and tied to long contracts, so she sought a partner to build an online presence and drive new customers.

Yodle delivered a desktop- and mobile-optimized website plus paid search and SEO, and provided call tracking with recordings that helped Jet improve how calls were handled. Within months Hanson saw more traction and a 10% increase in sales, expanded into new markets, and gained a responsive marketing partner that also serves as an ongoing resource and educator.