Case Study: Doctors Express achieves 40% of new patients from online marketing with Yodle

Doctors Express - Customer Case Study

Doctors Express, a nationwide urgent-care franchise, needed a centralized online marketing solution that still let individual franchisees choose their own tactics. Corporate found it difficult to measure performance across many vendors and, after a referral from a sister franchise, engaged Yodle to deliver a platform that met each location’s needs while giving corporate visibility into results.

Yodle built a customizable marketing package—high-converting websites, claimed business listings on Google, Bing and other directories, a new corporate site, an online reporting dashboard, and a dedicated support team. The platform quickly became the franchisees’ top source of patient flow; one owner reported Yodle’s share of new patients rose from 20% in January 2010 to 40% by November 2011, and franchise leadership praised the responsive support and measurable impact.

Doctors Express

Andrea Countryman

Franchise Business Consultant