Case Study: Domino’s achieves centralized digital menu control and increased impulse sales with Yodeck

Domino’s - Customer Case Study

Domino’s, operating 34 outlets and over 40 points of sale in Greece, came to Yodeck to replace an unreliable “DIY” flash‑drive system for digital menu boards that left HQ with no centralized control and inconsistent content. They needed an easy‑to‑use, robust digital signage solution that fit a low advertising budget and could support seasonal promotions, cross‑selling and a more attractive in‑store environment.

Yodeck ran a pilot and then deployed pre‑configured Raspberry Pi players across all branches, delivering plug‑and‑play, centrally synced digital menu boards that can also allow local ad‑hoc content. The Yodeck rollout enabled Domino’s to push targeted video/image promotions and animated ads to stores, stimulate impulse purchases among the ~80% of customers who pick up orders, increase upsell/cross‑sell revenue opportunities, eliminate the need for extra IT/media staff, and modernize the retail experience.

Domino’s

Christos Athanasoulis

Digital Marketing Consultant