Case Study: Fred Perry achieves higher in-store customer identification and post-purchase engagement with Yocuda Digital Receipts

Fred Perry - Customer Case Study

Fred Perry partnered with Yocuda to improve visibility into in-store customers and create a single customer view that matched the insight it already had online. With more than 30 stores across different regions, the brand also needed a solution that could support local requirements while enhancing customer experience, post-purchase engagement, and sustainability through a paperless approach.

Yocuda implemented its dynamic digital receipt solution, integrating with Dynamics NAV POS and rolling it out across the UK, Europe, and US stores. The result was more than 60% of in-store transactions identified globally, up to 80% adoption in France and 90% in the US, and a 70% average open rate for digital receipts; the solution also helped Fred Perry identify 72% of in-store customers and achieve an open rate of 43%.

Fred Perry