Case Study: Booths achieves deeper customer insight and stronger loyalty with Yocuda digital receipts

Booths - Customer Case Study

Booths, the grocery retailer, wanted to become more customer centric by capturing and analyzing transaction-linked customer data to improve marketing and trading decisions. It worked with Yocuda and its digital receipts solution, using Booths’ existing IT infrastructure to support the initiative.

Yocuda implemented a light-touch integration that launched across Booths’ entire estate in three weeks, combining digital receipts, loyalty, price matching, and customer analytics. The solution identified around 50% of transactions and 60% of sales daily, gave real-time dashboards and a single view of the customer, and helped generate customer segmentation insights; one direct mail campaign to 100,000 customers delivered £1.2m in incremental sales and a 4% uplift in incremental transactions.

Booths

Julie Mills

Booths Marketing Director on Clive Baker