Case Study: Nespresso achieves greater targeting reach in cookie-less browsers with YOC Identity Intelligence

Nespresso boosts sociodemographic targeting reach by 800% with YOC

The customer, Nespresso, faced the industry-wide challenge of preparing for a future without third-party cookies. The difficulty in finding reliable tracking alternatives was hindering the ability to maximize traffic coverage with data-rich audiences. This situation required new techniques for effective audience targeting.

To address this, the vendor YOC introduced its Identity Intelligence solution within its proprietary VIS.X® platform. This approach utilized a multi-ID method to leverage various universal identifiers. As a result, YOC achieved an 800% increase in the reach of sociodemographic targeting within cookieless browsers, proving the method's effectiveness for the post-cookie era.

Nespresso