Yoast BV
6 Case Studies
Case Study: One Beautiful Home boosts mom blog SEO with Yoast
A Yoast BV Case Study
One Beautiful Home - Customer Case Study
Yoast BV published a case study about One Beautiful Home, a mom blog run by Lindsay Butler. Her challenge was that she had hundreds of older posts that had been published with little SEO optimization, and she wanted a practical way to organize the work, choose the right keywords, and improve rankings without damaging the site.
Yoast BV recommended reducing the number of ads, improving site speed, doing keyword research, defining cornerstone content, optimizing long-tail posts, and linking those posts back to the main cornerstone article. The site’s homepage had a very low PageSpeed score of 17/100 on desktop and heavy images that could be reduced by 3.5 MB, so these changes were intended to improve both UX and SEO; Lindsay reportedly started acting on the advice right away, though no final traffic or ranking results were provided.
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One Beautiful Home
Lindsay Butler
One Beautiful Home