Case Study: Calypso improves SEO and site performance with Yoast

Calypso - Customer Case Study

Yoast BV reviewed Calypso, a high-quality sun protection brand sold globally, to identify SEO and user experience issues that were limiting visibility and traffic. The site had a clean design, but its homepage slider, weak heading structure, thin product-page copy, poor internal linking, and very slow load times were all holding back performance.

Yoast BV recommended replacing the homepage slider with a clearer hero image and call-to-action, fixing H1/H2 structure, strengthening key pages with better copy and internal links, improving product-page navigation and buttons, and speeding up the site by enabling compression and optimizing images. The review also found a very low Google PageSpeed score of 18/100, and Calypso said they had already started implementing Yoast’s advice, especially adding keywords and improving loading times, to make the site more SEO-friendly and increase web traffic.

Calypso

Sina Joneidy

Calypso