Case Study: International Facility Management Association boosts revenue and engagement with YM Careers

IFMA strategically optimized their career center by implementing best practices to increase revenue, engage members and drive continued growth

The International Facility Management Association (IFMA) partnered with their vendor, YM Careers, to strategically optimize their career center platform, IFMA JOBNet. The challenge was to increase non-dues revenue, boost member engagement, and drive continued growth for the association's online job board.

YM Careers implemented a customized strategy that included optimizing the IFMA website with a jobs widget and improved navigation, redesigning the career center for a better user experience, and executing a targeted social media plan to reach passive candidates. The vendor also provided extensive marketing support and sales development. As a result, YM Careers helped IFMA achieve a 22% increase in revenue, a 51% increase in career center traffic, and a 33% increase in job application clicks.

International Facility Management Association

Kim Coffey

Sr. Director, Sales and Corporate Partners