Case Study: SACNAS boosts membership conversions and resume uploads with YM Careers

How one YM Careers customer increased membership by 50%

SACNAS, a membership-based organization dedicated to supporting Chicanos/Hispanics and Native Americans in STEM, sought to better engage its student members and increase conversions to professional memberships. They also wanted to boost activity on their job board from both new graduates and employers. To address this, they partnered with YM Careers.

YM Careers worked with SACNAS to create targeted marketing campaigns and a recruitment guide. This effort successfully promoted the value of professional membership and encouraged résumé uploads. As a result, SACNAS nearly doubled its student-to-professional membership conversions from 2018 to 2019 and increased job board résumé uploads by 103%. YM Careers also helped distribute a career guide to 4,000 members.

SACNAS

Daniela Bernal

Communications and Membership Manager