Case Study: Association for Women in Science boosts traffic, members, and revenue with YM Careers Virtual Career Fair

AWIS first virtual career fair increases web traffic by 28%, adds 66 new members, and exceeds non-dues revenue goals by 20%

The Association for Women in Science (AWIS) sought to create a new member benefit to attract potential members and generate non-dues revenue by hosting its first virtual career fair. Their primary challenge was developing an effective marketing strategy to promote this new event to both current members and new prospects. To meet this challenge, they partnered with vendor YM Careers for their virtual career fair solution, sales support, and marketing services.

YM Careers provided comprehensive support by creating promotional banners and drafting targeted email campaigns for employers and job seekers. This allowed AWIS to focus its efforts on promoting the event across its membership and social media channels. The vendor's solution was highly successful, resulting in a 28% increase in web traffic, 66 new members, and non-dues revenue that exceeded goals by 20%. The event attracted over 400 registered job seekers and 13 employer booths. Due to this positive impact, YM Careers helped AWIS establish a new, bi-annual virtual career fair.

Association for Women in Science

Shelley O’Brien

Chief Marketing Officer