Case Study: Park City Chamber & Visitors Bureau boosts year-round local tourism with Yiftee's MountainKind Card

Park City Chamber & Visitors Bureau drives $52,000 in 3 months with Yiftee

The Park City Chamber & Visitors Bureau faced the challenge of sustaining tourism and supporting local businesses during the off-season months after the snow melted. To address this, they partnered with vendor Yiftee to implement the MountainKind Card, a digital community card program designed to incentivize year-round visits and keep spending within the local economy.

Yiftee's solution was a mobile-wallet friendly card that could be used exclusively at 95 participating local businesses. It was integrated into off-season booking incentives and marketing campaigns. The results were significant, with the program generating $52,000 in card sales in its first three months and delivering a 446% return on investment for the Chamber. Yiftee's platform helped ensure every dollar stayed local, with some member businesses seeing a 5x return on their chamber membership dues.

Park City Chamber & Visitors Bureau