Case Study: Experience Princeton multiplies local spending and boosts downtown commerce with Yiftee

Experience Princeton generates $121,000 in local revenue with Yiftee

Experience Princeton, the organization dedicated to the vitality of Princeton, New Jersey, faced a challenge with declining downtown foot traffic and local spending after the pandemic. They needed a cost-effective and scalable solution to amplify their limited marketing funds and redirect spending back to local businesses. They partnered with vendor Yiftee to address this.

Yiftee implemented a closed-loop digital gift card program, the Experience Princeton Community Card. The solution included Buy-One-Get-One campaigns that incentivized purchases. The results were significant, generating over $121,000 in revenue for local merchants from an initial $43,000 investment, yielding a 3x return. Yiftee's program successfully enrolled 79 local businesses and created a measurable positive impact on the local economy.

Experience Princeton