Case Study: Corning Inc. drives local economic growth with Yiftee Community Cards

Corning Inc. generates $80,000 for local businesses with Yiftee

Corning Inc., a global leader in glass and materials science, faced the challenge of ensuring its success as a large employer also sustained the small businesses that create a vibrant local community in Corning, NY. The company sought a way to transform its employee rewards program into a force for local economic development, moving beyond generic corporate perks or national gift cards. They partnered with vendor Yiftee to use its Community Card platform.

The solution implemented by Yiftee was the Corning Area Community Card, a digital gift card accepted exclusively at local merchants. Corning Inc. purchased $50,000 worth of these cards to reward employees, ensuring every dollar stayed within the local economy. The results were significant: the program generated $80,000 for local businesses as recipients overspent the card's value by an average of 30%. Yiftee provided a scalable platform that strengthened employee engagement and delivered measurable community impact.

Corning Inc