Case Study: City of Mason boosts local business spending with Yiftee Community Cards

City of Mason drives $1.43M to local businesses with Yiftee

The City of Mason faced a challenge when the COVID-19 pandemic severely impacted its small businesses, as foot traffic declined and spending shifted to large chains and online retailers. The city needed an efficient and equitable way to support its local small business community. To address this, the city partnered with vendor Yiftee to utilize its digital Community Card platform.

Yiftee's solution was the Come Together Mason Card, a closed-loop digital gift card accepted only at local businesses. The program was strategically marketed to large local employers, who used the cards for employee rewards and appreciation. This initiative by Yiftee generated over $1.43 million for local businesses through more than 26,000 transactions, supporting 62 participating shops and restaurants while strengthening corporate community ties.

City of Mason