Case Study: Top Tech Brand achieves higher landing page view rates and improved CTR/CPC with Yieldmo

Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark

The customer, a top tech brand, sought to improve its click-through rate (CTR), cost-per-click (CPC), and drive more down-funnel activity to its landing page. To address this challenge, they partnered with Yieldmo to leverage its high-impact ad formats and Attention Analytics.

Yieldmo implemented a private marketplace (PMP) using its user-friendly Hyperscroller and Window ad formats, layered with custom targeting. The campaign was optimized in real-time using its AEROS Attention Analytics and machine learning. As a result, Yieldmo became the top-performing partner, driving a 44% higher landing page view rate than the benchmark, a 54% increase in CTR, and a 24% decrease in CPC for the top tech brand.