Case Study: a top insurer reduces incremental cost per sale by 80% with Yieldmo

Top Insurer Reduces Incremental Cost per Sale by 80%

a top insurer was looking to drive new insurance quotes and improve its incremental cost per sale, but needed to do so under a specific benchmark and without adding tracking pixels to its website. The company partnered with Yieldmo to achieve this goal.

Yieldmo implemented a campaign using instream video and standard display, powered by its Smart Curation Engine. This solution examined dozens of signals to curate the highest-performing inventory, optimizing toward high click-through rates and away from poor performers without requiring an advertiser pixel. This strategy led to an 80% decrease in the incremental cost per sale, saving $800 per sale and driving significant new customer quotes with far less waste.