Case Study: Top CPG Brand achieves 75% VCR with Yieldmo's Contextual Curation

Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

A top CPG brand sought to scale its success after running Yieldmo Performance Deals, creating PMPs for six new campaigns with the goal of achieving a high video completion rate at scale.

Yieldmo addressed this challenge by implementing its Flexplay format and Contextual Curation Engine. This cookie-agnostic solution curated high-quality inventory in real-time by analyzing numerous contextual signals, eliminating the need for traditional audience targeting. As a result, Yieldmo delivered a 75% VCR that surpassed the brand's KPI goal and an even higher 83% VCR for 6-second videos.