Case Study: a leading CPG brand achieves 75% VCR with Yieldmo Contextual Curation

Top CPG Brand Drives 75% VCR with Contextual Curation

A leading CPG brand sought to drive high video completion rates (VCR) at scale for its campaigns after initial success with Yieldmo. The challenge was to replicate this performance across six additional campaigns without relying on traditional audience-based targeting methods.

Yieldmo implemented its Flexplay format and curated inventory using its Contextual Curation Engine, a cookie-agnostic solution that uses machine learning to analyze dozens of real-time signals per impression. This solution from Yieldmo exceeded the brand's KPI goal, achieving a 75% VCR overall and an even higher 83% VCR for six-second videos.