Case Study: a top big box retailer achieves 50% higher cross-device ROAS with Yieldmo

Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time

a top big box retailer sought to drive awareness for a Memorial Day campaign, with specific goals centered around increasing clicks and return on ad spend (ROAS). They partnered with the vendor Yieldmo to address this challenge.

Yieldmo implemented its user-friendly ad formats, such as the HyperScroller and Carousel, to curate the right inventory and reach a more qualified, engaged audience. This solution resulted in a significant measurable impact: Yieldmo delivered a 50% higher cross-device ROAS than a competitor, increased the click-through rate by 83%, and improved the cost-per-click by 46%, all while achieving the client's click goal within the two-week campaign.