Case Study: a top tech brand achieves 13.8% B2B brand lift with Yieldmo

Tech Giant Increases B2B brand Lift by 13.8% with High Viewability

a top tech brand partnered with Yieldmo to reach C-Suite IT executives for a B2B campaign. The challenge was to maintain a viewability rate above 70% and drive brand consideration, which was to be measured by a Kantar Brand Lift Study.

Yieldmo implemented its Windowplay unit, a high-impact video format, layered with contextual and data targeting. Their Contextual Curation AI models were used to optimize inventory for key performance indicators like viewability. The campaign successfully increased Top of Mind Awareness by 13.8% and significantly improved overall Brand Preference, with Yieldmo's solution allowing for effective frequency optimization.