Case Study: Pets and People Together achieves 171% CTR lift with Yieldmo Predictive Creative

Pets and People Together - Customer Case Study

The Ad Council, on behalf of its partners for the "Pets and People Together" campaign, worked with Yieldmo to maximize their campaign's performance without needing to expend additional operational or creative effort.

Yieldmo implemented its Predictive Creative technology, which uses machine learning to dynamically optimize creative formats in real-time after an ad impression is won. This solution required no extra build from the advertiser. The campaign resulted in a significant performance lift, with Yieldmo and the advertiser's DSP working together to achieve a 171% increase in click-through rate over the control group.

Pets and People Together