Case Study: Major Beverage Company achieves 150% higher VCR and 75% higher attention with Yieldmo

Major Beverage Company Increases VCR by 150% and Attention by 75% with Curation + Dynamic Format Optimization

a major beverage company faced the challenge of reaching its audience in brand-safe digital environments while exceeding its viewability and video completion rate (VCR) benchmarks. They partnered with Yieldmo to establish a scalable and efficient Smart Deal to meet these goals.

Yieldmo’s solution utilized its Smart Curation Engine and Dynamic Format Optimization to tailor inventory and serve the best-performing creative for each impression. This strategy dramatically increased the campaign's performance. Yieldmo delivered a 150% increase in VCR and a 75% increase in attention rate, while also achieving a 60% savings in CPM compared to the client's benchmarks.