Case Study: a major auto brand increases viewability and lowers eCPMs with Yieldmo

Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30%

The customer, a major auto brand, partnered with vendor Yieldmo to improve the viewability of its high-impact display campaign. The challenge was to maximize campaign performance and results while also managing costs effectively.

Yieldmo addressed this by utilizing its proprietary Flexbanner format and its Smart Exchange, which provided high-performance, low-cost inventory. The solution was powered by Yieldmo's Contextual Curation Engine, which used multiple signals to identify the right impressions. This strategy allowed the brand to reduce its eCPM by nearly 30% while Yieldmo simultaneously increased campaign viewability from under 60% to over 75%, dramatically improving overall results.