Case Study: a leading streaming service provider achieves a 39% CTR lift with Yieldmo’s AEROS Attention Analytics

Leading Streaming Service Leverages Attention Analytics To Drive 39% Increase in CTR

A leading streaming service provider aimed to drive quality traffic to its site and improve its click-through rate for the launch of an original series. To meet this challenge, the company partnered with Yieldmo and leveraged its AEROS Attention Analytics service.

Yieldmo's solution used attention signals like active scrolls and touches to build a deeper picture of user interest. The campaign then served a different call-to-action to this attentive audience. By optimizing with these signals, Yieldmo increased the campaign's reach 64 times and achieved a 39% lift in CTR, which also performed 24% higher than the format benchmark.