Case Study: a leading pharmaceutical brand achieves 10X video campaign scale with Yieldmo

Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs

A leading pharmaceutical brand wanted to significantly increase its spending on video and display campaigns while still maintaining favorable CPMs and high viewability. To achieve this scale, the brand partnered with Yieldmo and utilized its Marketplace.

Yieldmo addressed this challenge with its Contextual Curation Engine, which automatically curates highly viewable inventory in real time for private marketplace purchases (PMPs). This solution enabled the brand to scale its video campaign by an impressive 10 times. Furthermore, the campaign exceeded its vCPM goal and maintained high viewability throughout, a result the client praised as a difficult feat to accomplish.