Case Study: a leading audiobook service provider doubles CTR with Yieldmo Dynamic Format Optimization

Leading audiobook service doubles CTR without lifting a finger with Yieldmo’s Dynamic Format Optimization

A leading audiobook service provider partnered with Yieldmo to drive traffic and subscriptions by increasing its click-through rate (CTR). The brand's challenge was to find an efficient way to enhance its existing creative assets to drive real consumer behavior without reducing campaign scale or spend.

Yieldmo implemented its Dynamic Format Optimization (DFO) technology, which uses a machine learning-driven Contextual Curation Engine to select the most performant creative format for each individual impression in real-time. This solution, which required no additional effort from the advertiser, successfully doubled the client's CTR. Yieldmo proved its technology could effectively find high-conversion opportunities and significantly improve performance on the open web.