Case Study: Encantos achieves 72% lift on non-addressable inventory with Yieldmo’s contextual optimization

Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

Encantos selected Yieldmo to find new ways to drive traffic and subscriptions for its children's products. Their specific challenge was to determine if non-addressable inventory could be a source of quality leads that would convert, especially for reaching English and Spanish-speaking parents.

Yieldmo implemented its AEROS Contextual Optimization Engine combined with its Flexplay and Flexbanner ad formats. This solution curated high-quality, non-addressable inventory by analyzing hundreds of signals within an impression. Yieldmo delivered a 72% lift on this inventory, with a CTR increase of 47.89% and a viewability increase of 71.99%, making it the campaign's largest traffic and conversion driver.

Encantos

Julie Fleischer

Chief Growth Officer