Case Study: Super-Pharm achieves omnichannel pricing control and margin improvement with Yieldigo

Synchronization of pricing strategy and execution - board members regained control pricing managers got well-backed by single source of pricing truth

SuperPharm, a pharmacy and drugstore retailer in Poland with 92 stores and an e-shop, was struggling with margin pressure in a highly saturated market, plus misaligned pricing decisions caused by different teams working from different data. Yieldigo’s everyday price management solution was brought in to create a single source of pricing truth and help the company manage omnichannel pricing more effectively.

Yieldigo implemented a centralized pricing process covering stores and e-commerce, with one owner for pricing, onboarding support, daily control routines, what-if simulations, and automated pricing tools. As a result, SuperPharm’s pricing team could react to competitor moves in less than 24 hours, achieve 3–7% sales margin improvement in various departments, improve pricing data quality from 60% to 93%, and gain full visibility and control over the assortment and pricing strategy.

SuperPharm

Mateusz Remus

SuperPharm