Case Study: Košík.cz regains pricing control and boosts margins with Yieldigo

Regional Expansion of Online Supermarket Pricing multiple cities with one price management tool

Košík.cz, a Czech online supermarket, needed a faster and more reliable way to manage prices as it expanded into new regions. Manual handling of regular prices and markdowns was creating margin leaks, while daily pricing decisions were being made with limited visibility into the impact on sales, margins, revenues, profits, and competitor price indexes. Yieldigo provided its Everyday price management solution to help the company define and execute a pricing strategy in less than a month.

With Yieldigo, Košík.cz gained one source of truth for pricing across 16,000 active SKUs and 2 pricing zones, along with markdown management for fresh assortment and machine-learning price optimization. The platform enabled what-if simulations, daily competitor tracking, and up to 90% pricing automation, helping the team react within 24 hours to market changes and improve control over the full pricing process. Košík.cz also cut wrong prices shown to customers by 95%, improving price perception and decision-making.

Košík.cz

Josef Hovořák

Head of Pricing & Category Management