Case Study: Bringmeister achieves highly automated, competitive pricing with Yieldigo

Pricing Multiple Regions with One Tool

Bringmeister.de, a German online supermarket, needed a better way to manage pricing across two regions while handling 20,000 active SKUs and three major competitors. Its manually managed pricing process created margin leaks, inconsistent price perception, and growing competitiveness risks, especially as it was losing access to EDEKA’s pricing systems. Yieldigo’s Everyday price management was used to address these challenges.

Yieldigo implemented highly automated pricing with rules, what-if simulations, machine-learning optimization, and daily competitive tracking so Bringmeister.de could manage regional price lists, protect margins, and react faster to market changes. The result was a more centralized “single source of truth,” pricing reactions in under 24 hours, the ability to roll out new regions in 2–3 weeks, and a 92% reduction in prices shown with manual errors.

Bringmeister.de

Michaela Kuliskova

Data Analytics Manager