Case Study: METRO achieves predictive omnichannel pricing and bulk pricing efficiency with Yieldigo

Predictive Price Management and Bulk Pricing

METRO Slovakia, an omnichannel food retail and wholesale business operating across 5 pricing zones, 6 stores, and an e-shop, was struggling with increasingly complex multi-tier pricing across 21,000 active SKUs. Category managers were overloaded by Excel-based bulk pricing, price consistency was becoming harder to maintain across customer segments and channels, and a lack of a single source of pricing truth was hurting coordination and P&L performance. Yieldigo’s price management tool was already in use and became central to addressing these challenges.

Yieldigo implemented everyday price management and bulk pricing to automate much of the pricing process, support what-if simulations, improve price consistency, and synchronize bulk pricing data. The solution enabled more informed pricing decisions, faster reactions to market and competitor changes, and better control over omnichannel pricing strategies. As a result, METRO cut manual pricing errors by 95%, reduced bulk-pricing workload by 55%, and maintained 2020 sales at 2019 levels despite losing the HoReCa market.

METRO

Xavier Gardies

Chief Commercial Officer