Case Study: Blyzenko achieves automated, competitive pricing at scale with Yieldigo

Blyzenko goes live in 10 weeks with Yieldigo to manage 4,000 SKUs across 7 zones

Blyzenko, a grocery and convenience store chain in Ukraine, faced significant pricing challenges. They struggled to respond to market changes, lacked automation in their pricing process, and had no unified strategy across their seven zones, risking inconsistent pricing and lost margins. They partnered with Yieldigo and implemented its Everyday Pricing module to address these issues.

Yieldigo's solution automated Blyzenko's pricing calculations, integrating supplier conditions and competitor data. This eliminated manual Excel work and gave a single pricing manager control over 4,000 SKUs. The results included eliminating manual errors, ensuring margin stability, and enabling swift adaptation to market trends. Yieldigo's platform also provided advanced analytics and what-if simulations, empowering Blyzenko's leadership with data for strategic decision-making.

Blyzenko