Case Study: Soak.com achieves +11.2% conversion lift and +124% catalogue sign-ups with Yieldify

Understanding and Optimizing the Customer Journey

soak.com, a leading online bathroom retailer, faced the challenge of understanding visitor intent for high-value, high-consideration purchases and delivering the right message at the right moment to move browsers toward conversion. With careful testing needed to avoid pitching too early or missing opportunities, soak.com partnered with Yieldify to gain behavioral insights and optimize multiple touchpoints across the customer journey.

Yieldify implemented targeted PPC overlays asking exiting visitors whether they wanted to “shop by style, room or colour,” time-of-day social proof messaging focused on lunchtime and evening browsers, and a catalogue-promotion overlay. These tactics revealed that 46% of PPC users prefer to shop by style, drove a +11.2% conversion uplift for lunchtime mobile users (+7.9% for evening browsers), and produced a +124% increase in catalogue sign-ups, improving conversion and informing ongoing strategy.

Soak.com

Todd Bullions

Marketing Manager