Case Study: OVO Energy achieves 18% conversion rate uplift with Yieldify

OVO Energy - Customer Case Study

OVO Energy, founded in 2009 to create a fair, transparent and tech-driven energy supplier, has grown to around 700,000 customers by challenging the UK’s entrenched "big six" market. Their challenge was overcoming consumer inertia and abandonment in the online switching funnel — convincing visitors to trust OVO enough to make the significant decision to switch providers.

Yieldify implemented an onsite remarketing overlay across devices that prominently showcased OVO’s Trustpilot score and reassuring messages at key drop-off points. The intervention increased conversions from targeted website visitors by 18%, helping reduce funnel abandonment and earn praise from OVO for data-led, low-touch support.

OVO Energy