Case Study: HobbyKing achieves a 4% conversion uplift with Yieldify

Optimizing the Customer Journey for Price Comparison

HobbyKing is a pure‑play online retailer of RC planes, drones, cars and accessories that wanted to embed its value of offering the latest products at the best price into the online customer journey. Key challenges included helping returning visitors find new arrivals quickly, stopping “copy‑paste‑compare” price searches on product pages, and identifying the optimal moment to incentivize repeat visitors who hadn’t yet converted.

Working with Yieldify, HobbyKing added a bottom bar promoting new arrivals to returning visitors, used a click‑triggered “best price guarantee” message to counter copy‑paste comparison behavior, and targeted incentives to users on their third session. The tactics drove a 4.8% uplift from new‑product promotion, identified over 80,000 comparison attempts and produced a 2% uplift with 233 incremental sales from the click trigger, and an 8% uplift from session‑based personalization — contributing to an overall 4% increase in conversion rate.

HobbyKing

Rebecca Bestawros

Digital Marketing Manager