Case Study: Turnbull & Asser achieves higher conversions and £22K+ revenue with Yieldify

How Turnbull & Asser used Yieldify to boost conversions

Turnbull & Asser, the storied London bespoke shirtmaker founded in 1885, needed to translate its premium in‑store experience to e-commerce while balancing conversion and acquisition goals without diluting the brand. The challenge was delivering a smooth, high-quality shopping journey that also drove measurable online revenue.

To solve this they deployed the Yieldify Conversion Platform across their UK, Europe and US sites, running targeted campaigns such as tiered free‑shipping overlays (targeting baskets £100–£299) that generated over £22,000 and 51 sales, and a double‑overlay email capture for new visitors that brought 100+ leads in one month. The platform enabled rapid, code‑free testing and improved customer acquisition and conversion without resorting to broad discounting.

Turnbull & Asser

Lewis Hamilton

Head of Ecommerce