Case Study: skyn ICELAND achieves a stress-free customer journey and 7.53% conversion uplift with Yieldify

How skyn ICELAND used Yieldify to create a stress-free customer journey

Skyn ICELAND is a vegan, cruelty-free skincare brand founded by Sarah Kugelman that sells directly to US consumers. The company wanted to make it easy for visitors to explore products and learn how they address stress-related skin concerns by creating a smooth, relevant customer journey on its e-commerce site.

Partnering with Yieldify, Skyn ICELAND deployed targeted overlays and A/B tests—cross-sell recommendations, USP-focused cart messaging, and tailored loyalty program prompts—to guide visitors at key moments. Since using the Yieldify Conversion Platform they’ve seen a +7.53% overall conversion uplift; the cross-sell campaign drove +23.1% conversion and a 14.94% rise in average order value, while the USP-led cart message produced a +28.87% conversion increase, and loyalty messaging improved onboarding and re-engagement.

skyn ICELAND

Marilee Clark

Director of Digital and Social Media