Case Study: OVO Energy achieves stronger customer loyalty and higher conversions with Yieldify

How OVO used Yieldify and Trustpilot to grow loyalty and drive conversions

OVO Energy, founded in 2009 to be the world’s most trusted energy company, has grown to nearly 700,000 customers by focusing on fair pricing, clear information and great service. In a UK market still dominated by the “big six,” many shoppers delay switching suppliers — OVO’s key challenge was overcoming abandonment in the online switching funnel by giving hesitant visitors enough trust and reassurance to complete the switch.

OVO paired Yieldify’s onsite remarketing with Trustpilot reviews, using dynamic overlays that highlight OVO’s strong Trustpilot score at critical moments in the journey. The social-proof messaging re-engaged wavering visitors, increased confidence and drove higher conversion and loyalty rates — effects OVO credits to Yieldify’s proactive, data-led approach.

OVO Energy

Naomi Hall

E-Commerce Manager