Case Study: Omni Hotels & Resorts achieves a 39.5% uplift in online bookings with Yieldify

How Omni Hotels used Yieldify to increase bookings online

Omni Hotels & Resorts, which operates 60 luxury hotels across North America, faced increasing competition from online travel agents and comparison sites and wanted to convince visitors that booking directly at OmniHotels.com delivered the best value. The challenge was to reassure price-conscious visitors at the critical moment they were about to abandon the booking funnel.

Yieldify’s customer-journey solution served targeted exit overlays that communicated Omni’s best-rate guarantee and direct-book value propositions at the moment of exit intent. The campaign encouraged abandoning visitors to stay and convert, delivering up to a 39.5% uplift in conversions (roughly a 39% increase) from users leaving the booking flow, while protecting client margins.

Omni Hotels & Resorts

Craig Kokesh

Director, Content Marketing