Case Study: Montblanc achieves reduced site abandonment and increased conversions with Yieldify

How Montblanc used Yieldify to reduce site abandonment and increase conversions

Montblanc, a century‑old luxury maker of writing instruments, watches, leather goods and more, faced the challenge of converting digital visitors in a market where online luxury sales are growing fast but many sites deliver impersonal experiences. The brand needed to reduce checkout abandonment and create a premium, relevant online experience that would reassure shoppers making high‑value purchases.

Using Yieldify’s customer‑journey optimization platform and targeted overlays, Montblanc highlighted key USPs (free engraving, gift wrapping and free delivery) and ran tailored campaigns for checkout abandoners, leather‑product shoppers, business buyers and seasonal promotions. The tactics lifted conversions substantially: +39.9% from targeted visitors on checkout overlays, +41.4% on leather pages via free embossing, +30% for business/catalogue engagement on Montblanc.de and a +118% conversion uplift for a Father’s Day free‑gift campaign.

Montblanc

Lasse Heiden

International Ecommerce Manager