Case Study: M.J. Bale achieves a 59% conversion uplift with Yieldify

How M.J. Bale used Yieldify to tailor the customer journey

M.J. Bale is an Australian menswear brand known for quality products and a high-touch in-store experience. Faced with the challenge of recreating that advisory, product-discovery-led journey online, the team needed to help visitors find the right items across multiple collections, lift average order value, communicate partner promotions and reduce abandonment for considered purchases like suits.

Partnering with Yieldify, M.J. Bale launched targeted onsite campaigns — upsell notifications for shirts (+55.5% conversion uplift, +27.4% AOV) and suits (+74.9%), a GQ flash-sale exit overlay (+117% conversion uplift during the event), dynamic social proof and cart-exit reassurance for high-value items (+24% conversion uplift). The combined activity delivered a +59% conversion uplift versus control, with fast, no-code implementations (some within 24 hours).

M.J. Bale

Tully Challen

Digital Marketing Specialist