Case Study: M6 Boutique achieves a 13% increase in conversions and higher average order value with Yieldify

How M6 Boutique used Yieldify to increase conversions and average order value

M6 Boutique, a pioneer of French home shopping since 1988 with over 2 million customers and 400+ brands, faced rising e-commerce competition and a specific checkout problem: its policy of charging delivery per item was driving a 40–50% abandonment rate. Waiving delivery fees sitewide would have hurt margins, so the retailer needed a targeted way to cut abandonment and boost conversions without eroding profitability.

Working with Yieldify, M6 Boutique deployed exit‑intent, basket‑page campaigns that offered free delivery on one‑item orders and a single delivery charge for multi‑item baskets, plus an autoplay muted livestream video to remind visitors of the trusted TV presenters. The targeted approach lifted conversions from abandoning visitors by 13%, delivered nearly 150,000 video impressions in a month, reduced abandonment and increased average order value while protecting margins.

M6 Boutique

Olivier Savaete

Head of E-commerce