Case Study: Kickers achieves a 72.4% conversion increase with Yieldify

How Kickers used Yieldify to catch and hold customer attention

Kickers, the iconic leather‑footwear brand licensed by Pentland Brands, faced a crowded online market where driving traffic wasn’t enough — they needed to catch and hold visitors’ attention and turn browsers into buyers. With strong competition from generalist and specialist retailers, the challenge was to deliver the right onsite interactions to boost conversion rates.

Kickers partnered with Yieldify to deploy personalized customer journeys — including Dynamic Social Proof notifications, exit overlays offering first‑order incentives in exchange for emails, and free delivery + free‑gift offers. The campaigns drove substantial gains: overall conversions rose 72.4%, Dynamic Social Proof delivered ~18% uplift, the first‑order incentive achieved up to 57% uplift and captured +296 leads/month, and the free delivery/free‑gift overlay produced up to an 88.3% lift on mobile.

Kickers

Rob Burr

E-commerce Manager